News Summary
Erewhon, a luxury supermarket chain, has introduced its Strawberry Glaze Skin Smoothie Kit to support the American Cancer Society during Breast Cancer Awareness Month. Priced at $100, the kit quickly sold out after its announcement. Alongside this launch, discussions about potential expansions into major cities were sparked, although these relate to nationwide shipping rather than new store openings. The Los Angeles restaurant scene faces challenges amidst ongoing strikes, while local dining growth is seen in the South Bay. Erewhon also plans a New York City mini location with exclusive memberships.
Los Angeles – Erewhon, a high-end supermarket chain, has launched a $100 Strawberry Glaze Skin Smoothie Kit, announced on October 6, 2023, via Instagram. This new product is designed to support the American Cancer Society as part of Breast Cancer Awareness Month and sold out almost immediately following its release.
The Strawberry Glaze Skin Smoothie Kit comes with four pre-portioned servings, aiming to promote both wellness and fundraising efforts for a significant cause. Following the announcement, consumers expressed interest not just in the product but also in Erewhon’s future, as earlier Instagram posts hinted at potential expansions into major cities such as Chicago, New York, and San Francisco. However, the anticipated expansions turned out to be related to a nationwide shipping option for Erewhon products, rather than new store openings.
Local challenges for the restaurant scene in Los Angeles are becoming increasingly evident, as highlighted by recent reports. Many restaurant owners are struggling due to various factors, including the lingering effects of the Trump administration and ongoing Hollywood strikes, which have disrupted local business operations.
Additionally, on October 12, 2023, city streets in neighborhoods such as Westlake, downtown, Chinatown, Little Tokyo, the Arts District, and Boyle Heights will be closed for Ciclavia, an event that promotes non-motorized transportation. In anticipation of these street closures, a dining guide will be published to help people navigate the area on foot, bikes, or skateboards.
On a more positive note, the South Bay area is experiencing growth within its restaurant scene. Fine dining establishments such as Vin Folk, AttaGirl, Stecca Taverna, Redwood Pie, and a new Sushi Bar residency are gaining attention for their quality offerings.
In a separate and unusual incident, a 4-foot-long python was spotted in an In-N-Out drive-thru lane in Monrovia, California, at the end of September 2023. The Pasadena Humane Society confirmed that the snake was safely returned to its owner, captivating local attention amid the restaurant scene’s challenges.
As Erewhon prepares for future growth, plans for mini locations are in the works, particularly focusing on a forthcoming site in New York City. This new concept aims to provide a members-only club that combines luxury amenities, including a gym, restaurant, and juice bar in collaboration with notable partners.
Membership for this exclusive New York location will come with a steep initiation fee of $36,000, along with annual dues of $7,000. For those without membership, Erewhon products will still be available for purchase through delivery services like Postmates and Uber Eats, but in limited quantities.
With the launch of the Strawberry Glaze Skin Smoothie Kit and the expansion of consumer access, Erewhon is navigating both opportunities and challenges in the ever-evolving landscape of the Los Angeles restaurant scene.
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Additional Resources
- Eater LA: Erewhon Launches Strawberry Glaze Skin Smoothie Kit
- Wikipedia: Erewhon (supermarket)
- Dallas Observer: Erewhon Incoming?
- Google Search: Erewhon supermarket
- Miami New Times: Erewhon Expansion in Miami
- Google Scholar: Erewhon supermarket business model
- KTLA: Vermin Infestation at Westside LA Market
- Encyclopedia Britannica: Los Angeles restaurant
- Fox LA: Erewhon NYC Collaboration
- Google News: Los Angeles restaurant news
Author: STAFF HERE HOLLYWOOD
The Hollywood Staff Writer represents the experienced team at HEREHollywood.com, your go-to source for actionable local news and information in Hollywood, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Hollywood Bowl summer concerts, the Hollywood Christmas Parade, film premieres at TCL Chinese Theatre, and festivals at the Magic Castle. Our coverage extends to key organizations like the Hollywood Chamber of Commerce and Visit Hollywood, plus leading businesses in entertainment, dining, and tourism that define the local economy. As part of the broader HERE network, including HERELosAngeles.com, HEREBeverlyHills.com, HEREAnaheim.com, and HEREHuntingtonBeach.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
