August 26, 2025

UCLA Football Implements Strict Media Policies

News Summary

UCLA football head coach DeShaun Foster has introduced strict media policies, limiting access to practices and interviews as the team prepares for the upcoming season. Following a disappointing performance, Foster aims to protect the team’s strategies from rival teams and enhance internal cohesion. His focus on winning games over media exposure, along with planned facility upgrades, signifies a shift in the Bruins’ approach to rebuilding the program and strengthening team dynamics.

UCLA Football Implements Strict Media Policies Under DeShaun Foster

Los Angeles, CA — As UCLA football prepares for the upcoming 2025 season, head coach DeShaun Foster has enacted a stringent media policy, restricting access to practices and player interviews. This decision comes on the heels of a disappointing season that saw the Bruins finish with a record of 5-7, marking Foster’s debut as head coach. The team’s struggles continue as they have participated in only two bowl games since 2018, emphasizing the need for a fresh approach ahead of a challenging season.

Media Access Restrictions

Foster’s policy aims to keep opponents from analyzing UCLA’s strategies, asserting that limiting media exposure will prevent rival teams from obtaining valuable insights. The head coach expressed concerns that allowing media access could lead to revealing information that might be beneficial for opposing teams. Furthermore, he stated that interactions during player interviews could result in questions that inadvertently disclose tactical details, ultimately harming the team’s competitive edge.

Marketing Focused on Winning

Foster believes that success on the field serves as the best marketing strategy for the UCLA football program, rather than media coverage. He expressed a focus on improving the team’s performance instead of worrying about publicity, indicating that winning games would reignite interest in the program. This strategic outlook comes at a time when UCLA has not experienced a double-digit win season since 2014 and has only finished in the top 25 once over the last decade.

Challenging Schedule Ahead

Joining the Big Ten last year has exacerbated the challenges UCLA faces. The Bruins are set to confront a tough slate of games in the 2025 season, including matchups against ranked opponents such as No. 2 Penn State and No. 3 Ohio State. The season will kick off against Utah at the Rose Bowl on August 30, where UCLA will seek redemption after a loss in their previous encounter.

Team Development Initiatives

Foster’s approach goes beyond limiting media access; he is proactively enhancing the team’s facilities to support player development. Notable renovations include updates to UCLA’s weight room and the installation of new grass on the training fields, with the latter expected to be completed by the end of September, though it may cause delays to some practice schedules. These improvements aim to foster a strong team culture and enhance performance.

Focus on Team Cohesion

The head coach places significant emphasis on building a strong team personality and brotherhood among players, which he believes is crucial for success. Foster is focusing on team cohesion as a foundational aspect of the Bruins’ strategy this season. Several key players on both offense and defense are expected to play pivotal roles in the team’s performance, with their development being a top priority for the coaching staff.

Looking Forward

As UCLA prepares for the 2025 football season, the emphasis on a robust internal strategy, coupled with limited media exposure, suggests a significant shift in how the program intends to operate. Foster’s actions reflect a commitment not only to winning games but also to fostering a united and competitive team environment. The upcoming season will be a crucial test for both Foster and the UCLA football program, as they strive to bounce back from recent challenges and make a mark in the Big Ten.

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Author: STAFF HERE HOLLYWOOD

The Hollywood Staff Writer represents the experienced team at HEREHollywood.com, your go-to source for actionable local news and information in Hollywood, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Hollywood Bowl summer concerts, the Hollywood Christmas Parade, film premieres at TCL Chinese Theatre, and festivals at the Magic Castle. Our coverage extends to key organizations like the Hollywood Chamber of Commerce and Visit Hollywood, plus leading businesses in entertainment, dining, and tourism that define the local economy. As part of the broader HERE network, including HERELosAngeles.com, HEREBeverlyHills.com, HEREAnaheim.com, and HEREHuntingtonBeach.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.

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