News Summary
Fox News has appointed 23-year-old conservative podcaster Brett Cooper as a contributor, aiming to engage younger audiences like Millennials and Gen Z. With over nine million social media followers, Cooper is set to provide commentary on cultural, social, and political issues. Previously hosting ‘The Comments Section’ podcast, she recently launched ‘The Brett Cooper Show.’ Despite facing challenges, including a missed debut appearance, her role at Fox News marks a strategic move towards addressing declining viewership within younger demographics.
Nashville, Tennessee – Fox News has announced the addition of 23-year-old conservative podcaster and social media influencer Brett Cooper as a contributor. This strategic move aims to connect with younger audiences, particularly Millennials and Gen Z, amid declining viewership in those demographics across cable news networks.
Cooper, who has over nine million followers across her social media platforms, previously hosted “The Comments Section” podcast for The Daily Wire until December 2024. In January 2025, she launched her own podcast “The Brett Cooper Show.” Her roles at Fox News will see her provide commentary on various topics, including cultural, social, and political issues, across all FOX News Media platforms.
Before rising as a conservative commentator, Cooper had minor acting roles and began gaining recognition around 2020. As a Gen Z conservative, she is noted for her grounded perspective, sharp wit, and unique views on pressing issues. Her work aims to engage young conservative women who may feel isolated from mainstream media and political discussions.
Brett Cooper was born and raised in Chattanooga, Tennessee, and was homeschooled. She faced significant family challenges during her upbringing, including the loss of her brother to cardiac arrest when she was just five years old, which ultimately contributed to her parents’ divorce and her brother’s subsequent struggles with drug abuse and mental health issues. At the age of 15, Cooper became emancipated and worked at Trader Joe’s to support herself while completing her education. She graduated from UCLA and is now based in Tennessee.
Cooper married Alex Tombul in April 2024 and recently announced that they are expecting their first child during a May 2025 announcement. Her political views align with conservative ideologies; she has expressed support for Donald Trump, holds pro-life beliefs, and is publicly anti-trans regarding current gender discussions.
As a speaker at the Turning Point USA Young Women’s Leadership Summit, Cooper has emphasized her commitment to motivating young conservative women who may feel marginalized in today’s sociopolitical climate. Her YouTube channel features discussions on current events, pop culture, and controversial figures in the entertainment industry, aimed at fostering dialogue among her audience.
In terms of her upcoming contributions to Fox News, Cooper initially faced some setbacks, including car trouble that caused her to miss her debut appearance on “The Will Cain Show.” However, she is expected to make her initial appearance on the program shortly after. Prior to this, she contributed written content for the Foundation for Economic Education, served as an ambassador for Turning Point USA, and was involved with PragerU.
Fox News’s recruitment of young influencers such as Cooper indicates a strategic initiative to engage a younger viewership. While Fox News continues to perform well overall, averaging 3.012 million viewers during primetime, it recognizes the need to adapt its strategies to appeal to a demographic that has seen declining interest in traditional cable news formats, as evidenced by lower viewer counts for competitors like CNN and MSNBC.
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Additional Resources
- Fox News: Brett Cooper Signs as Contributor
- The Cut: Who is Brett Cooper?
- E! Online: Fox News Hires Brett Cooper
- Wikipedia: Brett Cooper
- Encyclopedia Britannica: Brett Cooper
