News Summary
Salomon has opened its first West Coast store on Melrose Avenue in West Hollywood, California. This location marks the brand’s debut in California and its fourth store in North America. The store, which spans 1,900 square feet, aims to foster community engagement and features popular items like the XT-6 silhouette. Salomon’s growth in Los Angeles is part of its broader strategy to connect with local culture and lifestyle trends while enhancing its retail presence in the U.S.
West Hollywood Welcomes Salomon’s First West Coast Store
Salomon has officially inaugurated its first store on the West Coast, located at 8620 Melrose Avenue in West Hollywood, California. This new retail space represents Salomon’s fourth official store in North America and marks its debut in California. The opening aligns with Salomon’s North American expansion strategy, which includes an ambitious plan for a total of four brick-and-mortar shops within the region. Another location is anticipated to launch by the close of this year.
The opening festivities included a public pop-up event at Skylight ROW DTLA, showcasing the brand’s signature XT-6 silhouette. This design reflects Salomon’s alpine heritage while integrating modern trends. As the brand extends its footprint, it aims to foster a sense of community within Los Angeles, promoting both local culture and creativity through this new retail establishment.
The West Hollywood store spans 1,900 square feet and acts as a central hub for Salomon’s Sportstyle category, emphasizing footwear and accessories that blend performance with lifestyle appeal. The store’s design, developed in partnership with the Portland-based design firm Axiom—known for their previous work on Salomon’s Chicago Bucktown location—melding outdoor elements with urban inspirations reflective of Los Angeles’s vibrant culture.
As part of a broader strategy for growth in the U.S. market, Salomon plans to enhance its presence in Los Angeles, with intentions to open additional stores by 2025. The newly established West Hollywood location joins other Salomon stores in SoHo, Chicago, and Woodbury Common Premium Outlets, further solidifying the brand’s retail footprint across key urban centers.
In its recent financial reports, Salomon’s parent company, Amer Sports, highlighted a remarkable revenue growth rate of 23% in the second quarter of fiscal 2025, achieving a total revenue of $1.24 billion. This growth is attributed to the company’s evolving influence in the modern streetwear and sneaker culture, merging performance-oriented products with daily lifestyle demands.
The new store is designed with an open layout, aiming to create not only a shopping environment but also community spaces for events and interactions. Alongside performance footwear and apparel, the West Hollywood store features popular items such as the XT-6, XT-4 OG, and ACS Pro Advanced, serving varied customer preferences.
Salomon sees its West Hollywood establishment not just as a retail outlet, but as an ecosystem promoting engagement with the local community, enhancing the connection between the brand and its customers while offering a blend of products and event spaces. The company’s commitment to Los Angeles is indicative of its long-term strategy for growth, targeting an audience that values both performance and style in their athletic wear.
In conclusion, the launch of Salomon’s West Hollywood store signifies an important milestone in the company’s North American endeavors, representing its commitment to the local community while contributing to Salomon’s expanding influence in the realm of sport and lifestyle fashion.
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Additional Resources
- WWD: Salomon Los Angeles Store Details
- Wikipedia: Salomon Group
- Hollywood Reporter: Salomon Los Angeles Store
- Google Search: Salomon shoes
- Baller Status: Salomon Opens First West Coast Store
- Encyclopedia Britannica: Footwear Industry
- SGB Media: Salomon Opens First California Store
- Google News: Salomon
- WWD: Salomon Los Angeles Store Photos
- IMDb News
Author: STAFF HERE HOLLYWOOD
The Hollywood Staff Writer represents the experienced team at HEREHollywood.com, your go-to source for actionable local news and information in Hollywood, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Hollywood Bowl summer concerts, the Hollywood Christmas Parade, film premieres at TCL Chinese Theatre, and festivals at the Magic Castle. Our coverage extends to key organizations like the Hollywood Chamber of Commerce and Visit Hollywood, plus leading businesses in entertainment, dining, and tourism that define the local economy. As part of the broader HERE network, including HERELosAngeles.com, HEREBeverlyHills.com, HEREAnaheim.com, and HEREHuntingtonBeach.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
