Rolls-Royce Phantom to Celebrate 100 Years of Luxury

A beautiful Rolls-Royce Phantom celebrated for its luxury and history.

News Summary

The Rolls-Royce Phantom, a symbol of luxury, is reaching its centennial in 2025. Celebrated for its elegant design and rich history with celebrities, the Phantom has maintained its status as the epitome of affluence since its debut in 1925. From notable figures in the entertainment industry to dignitaries around the world, the Phantom’s legacy is intricately woven into cultural history, with plans for an electrified Phantom IX on the horizon.

London — The iconic Rolls-Royce Phantom is set to celebrate its 100th anniversary in 2025, marking a century as the ultimate status symbol for celebrities and influential figures worldwide. First released in 1925, the Phantom has long been synonymous with luxury, power, and elegance, maintaining its position as the most expensive and exclusive model of the British automotive manufacturer.

The Phantom’s storied history with celebrities traces back to the late 1920s when notable figures began to adopt it as a means to elevate their public persona. In 1928, renowned dancer and actor Fred Astaire purchased a custom-bodied 1927 Rolls-Royce Phantom I Town Car while performing in London, shipping it back to the United States along with a custom Louis Vuitton trunk for his tap shoes. This marked one of many instances where the car served as a symbol of affluence and style.

Marlene Dietrich, another prominent celebrity, was welcomed to Hollywood in 1930 with a stunning green Phantom I convertible. The car made an appearance in her film debut, “Morocco,” which earned her an Oscar nomination. This moment emphasized the bond between the Phantom and the entertainment industry—a connection that has only grown over the decades.

The Phantom is not just celebrated for its design but also for its technologically advanced features. Its luxurious power and smooth ride have consistently attracted high-profile buyers, including heads of state and entertainers alike. In the 1950s, the Phantom IV limousines became exclusive to dignitaries such as the Shah of Iran, General Francisco Franco, and Queen Elizabeth II, establishing a legacy intertwined with royalty and governance.

Throughout its history, musicians have also embraced the Phantom. Notable figures like Duke Ellington and Count Basie were seen traveling in Rolls-Royce vehicles, likely versions of the Phantom II or III. The car’s allure continued with legendary artists such as Elvis Presley, who customized a 1963 Phantom V with features like a telephone and microphone, and John Lennon, who ordered a psychedelic Phantom V in 1964 complete with a cassette player and external speakers. Liberace took customization to another level with a mirror-covered Phantom V convertible, showcasing the car’s ability to reflect personal expression and style.

In the 1990s, the Phantom’s popularity waned; however, the launch of the Phantom VII in 2003 revitalized its status, particularly in hip-hop culture where it became a sought-after symbol for artists like T-Pain, 2 Chainz, and Drake, the latter receiving one as a gift from his manager. The luxury car remains a favorite among elements of popular culture, as evidenced by Jay-Z and Beyoncé commissioning a staggering $28 million custom “Boat Tail” convertible based on the Phantom VIII.

As Rolls-Royce moves forward, plans are in place for the next-generation Phantom IX, which is set to be electrified while retaining its status among celebrities. To honor its centenary, Rolls-Royce is celebrating the Phantom’s integration into music and culture with various artistic tributes, including a recreation of the myth surrounding drummer Keith Moon driving a Phantom into a hotel pool.

The Phantom’s influence extends beyond mere aesthetics; it serves as a significant cultural artifact connecting eras of music and influential figures from the 1930s to the present day. Its remarkable history includes moments such as Field Marshal Bernard Law Montgomery using it during World War II and British royals employing it for official engagements. The car has also starred in notable films, prominently featured as a Phantom III in “Goldfinger.”

In essence, the Rolls-Royce Phantom is not merely a vehicle; it is a representation of luxury and societal status, woven into the fabric of cultural history for the past century, leaving an indelible mark on the worlds of entertainment, politics, and beyond.

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STAFF HERE HOLLYWOOD
Author: STAFF HERE HOLLYWOOD

The Hollywood Staff Writer represents the experienced team at HEREHollywood.com, your go-to source for actionable local news and information in Hollywood, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Hollywood Bowl summer concerts, the Hollywood Christmas Parade, film premieres at TCL Chinese Theatre, and festivals at the Magic Castle. Our coverage extends to key organizations like the Hollywood Chamber of Commerce and Visit Hollywood, plus leading businesses in entertainment, dining, and tourism that define the local economy. As part of the broader HERE network, including HERELosAngeles.com, HEREBeverlyHills.com, HEREAnaheim.com, and HEREHuntingtonBeach.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.

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