News Summary
David Weitzner, a renowned Hollywood marketing executive, has passed away at 86. Known for his significant contributions to film marketing, Weitzner worked with major studios and helped promote iconic films. He later taught at USC and was involved in philanthropy, leaving a lasting legacy in the industry.
Calabasas, California – Esteemed Hollywood Marketing Executive David Weitzner Passes Away at 86 After Illness
David Weitzner, a distinguished Hollywood marketing executive, passed away on September 1 at the age of 86 at his home in Calabasas, California. He died surrounded by his family after a short illness, a statement from the University of Southern California’s School of Cinematic Arts confirmed.
Early Career and Rise in the Entertainment Industry
Raised in New York City, Weitzner began his career in the entertainment industry at Grey Advertising, where he made significant contributions to the marketing landscape. He eventually ascended to the position of Vice President and General Manager of the Entertainment Division at Grey, handling major accounts for renowned studios such as Warner Brothers and ABC Pictures. In the late 1960s and early 1970s, Weitzner temporarily left Grey to lead worldwide marketing for ABC and Edgar Scherick’s Palomar Pictures International, further establishing himself in the field.
Notable Marketing Campaigns
Throughout his career, Weitzner oversaw marketing campaigns for a number of acclaimed films. His notable projects included They Shoot Horses, Don’t They, Sleuth, The Heartbreak Kid, and The Taking of Pelham One Two Three. In 1976, Weitzner moved to Los Angeles to become Vice President of Worldwide Marketing at 20th Century Fox, where he played a pivotal role in promoting blockbuster hits such as Star Wars, Alien, and Breaking Away.
In 1979, he took on the role of President of Worldwide Marketing for Universal Pictures, guiding marketing efforts for influential films like E.T., Fast Times At Ridgemont High, The Blues Brothers, and Coal Miner’s Daughter. Weitzner later headed marketing for Embassy Pictures, where he was responsible for campaigns for culturally significant films including This Is Spinal Tap and Eddie and the Cruisers, and also launched the U.S. release of Fanny and Alexander.
After a brief return to Fox, where he managed the marketing for Romancing The Stone and Cocoon, Weitzner became the head of Worldwide Marketing at Weintraub Entertainment Group and secured the distribution rights for The Big Blue. He concluded his corporate career at Universal, serving as President of Worldwide Marketing for the MCA/Universal Studios Recreation Services Group until 1998, overseeing the marketing of theme parks and cinemas.
Academic Contributions and Philanthropy
Following his extensive career in film marketing, Weitzner transitioned into academia. He became an adjunct professor at USC’s School of Cinematic Arts, teaching the Business of Entertainment. In 2016, he was appointed as the Director of the Summer Program and as Chairholder of the Mark Burnett Endowed Chair, contributing to the education of future film industry professionals.
Beyond his professional accomplishments, Weitzner was committed to philanthropic initiatives. He actively supported the Landmark School for the Learning Disabled, garnering recognition from the City of Los Angeles. His contributions were also acknowledged by President Bill Clinton, who honored him for his work with the Red Cross.
Legacy and Family
Weitzner was a long-standing member of the Academy of Motion Picture Arts and Sciences and served as Chairman of the MPAA’s Advertising/Publicity Committee from 1979 to 1981. He leaves behind a legacy of innovation in film marketing and education, as well as a family that includes his wife, Joan, children Jonathan Rosenthal, Dana Weitzner-Bergman, and Jason Weitzner, along with grandchildren Sam, Tyler, and Chloe.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Deadline
- Wikipedia: David Weitzner
- IMDb
- Google Search: David Weitzner
- Variety
- Encyclopedia Britannica: David Weitzner
Author: STAFF HERE HOLLYWOOD
The Hollywood Staff Writer represents the experienced team at HEREHollywood.com, your go-to source for actionable local news and information in Hollywood, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Hollywood Bowl summer concerts, the Hollywood Christmas Parade, film premieres at TCL Chinese Theatre, and festivals at the Magic Castle. Our coverage extends to key organizations like the Hollywood Chamber of Commerce and Visit Hollywood, plus leading businesses in entertainment, dining, and tourism that define the local economy. As part of the broader HERE network, including HERELosAngeles.com, HEREBeverlyHills.com, HEREAnaheim.com, and HEREHuntingtonBeach.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
