Sacramento, September 7, 2025
News Summary
Sacramento is leading the way in integrating cryptocurrency payments at five local restaurants, including Brookfields. This initiative, facilitated by Foodtoken.net, aims to appeal to a younger demographic while reducing traditional credit card transaction fees. Through a QR code system, customers can easily purchase gift cards using digital currencies like Bitcoin and Tether. A press conference is set to formally introduce the participating restaurants, marking a significant shift in customer interactions with the dining experience in Sacramento.
Sacramento Introduces Cryptocurrency Payment Options in Five Restaurants
Sacramento is making strides in the food industry by becoming one of the first cities to allow cryptocurrency payments at multiple restaurants. Brookfields Restaurants, along with three other restaurant chains and a winery, plans to accept digital currencies like Bitcoin and Tether through Foodtoken.net.
The co-owner of Brookfields Restaurants, Stacy Marr, is optimistic about this new approach, specifically aimed at attracting a younger customer demographic interested in modern payment methods. Currently, the business has transitioned from 85% cash payments in the 1980s to 85-87% credit card usage today. In a bid to adapt to changing consumer habits, Brookfields will offer a $50 gift card option accessible via a QR code, enabling straightforward cryptocurrency transactions.
Foodtoken.net, a service facilitating digital transactions, allows restaurants to process cryptocurrency payments while charging businesses significantly lower fees than traditional credit card transaction rates. Bryan Barton, CEO of Foodtoken.net, noted that their service aims to streamline the adoption of cryptocurrencies in the food industry and increase the overall transaction volume in this emerging payment space.
In alignment with this initiative, a recent Gallup poll revealed that approximately 1 in 7 adults in the U.S. now owns cryptocurrency. Meanwhile, the majority (around 60%) of adults have expressed no interest in purchasing cryptocurrencies, illustrating a divide in consumer engagement in this digital currency landscape.
To bolster confidence among hesitant consumers, a new law regulating aspects of the cryptocurrency market has recently been signed by state officials, addressing concerns that might deter potential digital currency users. California Representative Kevin Kiley highlighted that by adopting cryptocurrency, Sacramento is positioning itself as a leader in financial innovation.
Stacy Marr also noted the high costs associated with credit card fees, which total approximately $360,000 to $400,000 annually. Her hope is that incorporating cryptocurrency can help lower these expenses, making the business more sustainable in the long term.
A press conference will be held on Friday at noon on the State Capitol’s West Lawn to officially announce the five restaurant chains participating in this cryptocurrency payment program. Attendees can expect food samples from each restaurant and remarks from key speakers, including Bryan Barton and Congressman Kiley.
This development marks a significant shift in the Sacramento dining landscape, paving the way for increased use of digital currencies and potentially transforming customer interaction with local food establishments.
Background Context
Brookfields Restaurants has been a staple in Sacramento for over 40 years, and its readiness to embrace cryptocurrency reflects broader trends in consumer payment preferences. The increasing popularity of digital currencies, alongside technological advancements in payment processing, is reshaping how businesses manage transactions.
As the restaurant industry continues to evolve, integrating new technology is becoming essential for maintaining competitiveness and growing customer bases. The shift toward cryptocurrency acceptance represents not only a financial decision but also a strategic move to stay relevant in a rapidly changing market.
Key Features of Cryptocurrency Adoption in Sacramento Restaurants
| Feature | Description |
|---|---|
| Participating Restaurants | Five chains, including Brookfields, adopting cryptocurrency payments. |
| Payment Options | Acceptance of Bitcoin, Tether, and other digital currencies. |
| Customer Engagement | Aimed at attracting a younger demographic. |
| Fee Structure | Lower transaction fees compared to credit card payments. |
| Press Conference | Announcing participating chains near the State Capitol. |
FAQ
What is the purpose of adopting cryptocurrency payments in Sacramento restaurants?
The adoption aims to attract a younger customer base, reduce costs associated with credit card fees, and position Sacramento as a leader in financial innovation.
How will customers be able to use cryptocurrency for payments?
Customers can purchase a gift card by scanning a QR code, which will allow them to pay via popular cryptocurrencies.
What cryptocurrencies are being accepted?
Currently, Bitcoin and Tether are among the cryptocurrencies that will be accepted for payments.
What are the implications of this shift for cryptocurrency in general?
The increased transactions in cryptocurrency can enhance its market viability, and initiatives like these may help reduce skepticism among potential users.
When is the press conference regarding this initiative?
The press conference is scheduled for Friday at noon at the State Capitol’s West Lawn.
Deeper Dive: News & Info About This Topic
- Fox 40 News: Sacramento Restaurants to Accept Bitcoin and Other Cryptocurrencies
- Wikipedia: Cryptocurrency
- Spectrum News: Cryptocurrency Payment Legislation Updates
- Google Search: Cryptocurrency Adoption in Restaurants
- Sacramento Bee: Capitol Alert on Cryptocurrency Legislation
- Google Scholar: Impact of Cryptocurrency in Business
- KFBK News: Capitol Event for Cryptocurrency Adoption in Restaurants
- Encyclopedia Britannica: Cryptocurrency
- Sacramento Bee: State Worker Reporting on Cryptocurrency
- Google News: Restaurant Cryptocurrency Payments
Author: STAFF HERE HOLLYWOOD
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