California, September 3, 2025
News Summary
Q MIXERS has announced an expanded partnership with Breakthru Beverage Group to enhance distribution across California, the largest beverage alcohol market in the US. This strategic deal follows RNDC’s exit from the state and aims to improve Q MIXERS’ market presence across 14 states starting September 2, 2025. Betsy Frost, CEO of Q MIXERS, and David Brenner, Vice President of Sales, expressed optimism about the collaboration, which promises to drive growth and elevate the brand’s premium product line in a competitive landscape.
California
Q MIXERS has announced an expanded partnership with Breakthru Beverage Group in California, marking a significant shift following RNDC’s exit from the state’s beverage alcohol market. The deal will expand the collaboration between Q MIXERS and Breakthru into a total of 14 states, with the official transition date set for September 2, 2025. California is recognized as the largest beverage alcohol market in the United States, making this partnership a strategically important move for both companies.
Betsy Frost, CEO of Q MIXERS, expressed confidence that this partnership will enable the company to reach new heights in the competitive marketplace. The collaboration aims to drive distribution growth and success across various channels within the California market.
David Brenner, Vice President of Sales at Q MIXERS, highlighted the company’s excitement about deepening their relationship with Breakthru. The partnership is seen as an opportunity to enhance the presence of Q MIXERS’ premium products in California, a market noted for its dynamic beverage landscape.
Breakthru Beverage Group stands out as a leading beverage wholesaler in the US, with operations in 16 markets and annual sales exceeding $8.6 billion. The company has been recognized as a “US Best Managed Company” for four consecutive years, showcasing its operational excellence and commitment to fostering strong partnerships.
Product Portfolio
Q MIXERS is known for its premium mixers that feature clean ingredients, bold flavors, and high carbonation. Its product line includes offerings like:
- Q GINGER BEER
- Q TONIC WATER
- Q CLUB SODA
- Q BLOODY MIX
- Q MARGARITA MIXES
These products aim to enhance the cocktail and mocktail experiences for consumers and bartenders alike.
Market Significance
The expansion into California represents a significant growth opportunity for Q MIXERS, which continues to disrupt the premium mixer category. The brand’s focus on high-quality ingredients and innovative flavors aligns well with current consumer trends that favor premium and artisanal beverages.
Ultimately, the partnership with Breakthru Beverage Group is expected to bolster Q MIXERS’ distribution capabilities and market penetration in California, a state that holds immense potential in the beverage alcohol industry. The collaboration aims not only to solidify Q MIXERS’ footing in California but also to enhance growth across all channels within this key market.
Conclusion
As Q MIXERS prepares for this strategic partnership with Breakthru, the company remains focused on achieving long-term success in California and beyond while continuing to innovate in the premium mixer category.
FAQ
What is the significance of Q MIXERS’ partnership with Breakthru Beverage Group in California?
This partnership aims to expand Q MIXERS’ distribution in the largest beverage alcohol market in the US, with plans to extend their collaboration into 14 states following RNDC’s exit from California.
When will the Q MIXERS and Breakthru partnership officially take effect?
The official transition for the partnership is set to occur on September 2, 2025.
What products does Q MIXERS offer?
Q MIXERS offers a variety of premium mixers including Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES, designed to enhance cocktail and mocktail experiences.
What is Breakthru Beverage Group’s role in this partnership?
Breakthru Beverage Group serves as the beverage wholesaler that will help facilitate Q MIXERS’ distribution efforts in California and beyond.
Key Features of the Partnership
| Feature | Details |
|---|---|
| Partnership Start Date | September 2, 2025 |
| Number of States | 14 (including California) |
| Market Size | California – Largest beverage alcohol market in the US |
| Annual Sales of Breakthru | Exceeding $8.6 billion |
| Q MIXERS Products | Includes Q GINGER BEER, Q TONIC WATER, among others |
Deeper Dive: News & Info About This Topic
- Business Wire: Q MIXERS Expands Partnership With Breakthru Beverage Group
- Wikipedia: Cocktail
- Bevnet: Q MIXERS Names Betsy Frost as CEO
- Google Search: Q MIXERS
- Forbes: How Q MIXERS is Elevating Cocktails
- Encyclopedia Britannica: Mixer (beverage)
Author: STAFF HERE HOLLYWOOD
The Hollywood Staff Writer represents the experienced team at HEREHollywood.com, your go-to source for actionable local news and information in Hollywood, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Hollywood Bowl summer concerts, the Hollywood Christmas Parade, film premieres at TCL Chinese Theatre, and festivals at the Magic Castle. Our coverage extends to key organizations like the Hollywood Chamber of Commerce and Visit Hollywood, plus leading businesses in entertainment, dining, and tourism that define the local economy. As part of the broader HERE network, including HERELosAngeles.com, HEREBeverlyHills.com, HEREAnaheim.com, and HEREHuntingtonBeach.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
