Miami Beach, August 16, 2025
News Summary
Playboy Enterprises has announced its relocation from Los Angeles to Miami Beach, marking a significant transition for the brand amidst a trend of companies leaving California for better business environments. CEO Ben Kohn highlighted California’s anti-business stance and high operational costs. The new headquarters will be in the Rivani complex, which involves over $100 million in investment. Playboy plans to launch a new club and multimedia studios while creating around 100 local jobs. This move also symbolizes Playboy’s return to its historical roots in South Florida.
Florida
Playboy Enterprises announced its relocation from Los Angeles to Miami Beach on Wednesday, marking a notable shift for the iconic brand. The move positions Playboy among several high-profile companies departing California for less restrictive business climates. CEO Ben Kohn has criticized California as being “anti-business” and an “extremely expensive place” to operate, emphasizing his enthusiasm about the transition to Miami Beach, which he described as having a “phenomenal” business environment.
The new corporate headquarters will be situated in a luxury office complex called Rivani, located at 1691 Michigan Ave., Miami Beach. Playboy anticipates completing the move by next year, with plans to establish a new Playboy Club that will include a restaurant and a members-only area. Additionally, the company aims to develop multimedia content studios that will bolster its creator network and licensing initiatives.
Developer Robert Rivani has invested over $100 million in the Rivani commercial complex, which will also feature wellness facilities, dining options, and meeting spaces. Miami Beach city officials regard Playboy’s relocation as a significant enhancement to the local economy, highlighting the competitive efforts made to attract the company, which included turning down other offers from differing locations.
Playboy’s departure from the West Coast contributes to a growing trend of corporations moving away from California. Other notable exits include Tesla, which relocated its headquarters to Texas in 2021, and Charles Schwab, which also moved from San Francisco to north Texas. Recently, Chevron announced its departure after 145 years of operations in California, stirring discussions regarding the state’s high tax rates and complex regulations.
California’s tax burden is significant, especially for high earners, with a top personal income tax rate of 13.3%. Meanwhile, the state continues to be the fourth-largest economy globally, continuing to draw investment across various sectors despite these recent corporate exits.
Playboy’s move represents a strategic return to South Florida, a region where the brand has historical roots. The Miami Playboy Club was first established in May 1961, and a Playboy Plaza hotel operated in the area during the 1970s. In the second quarter of the year, the company reported a net loss of $7.7 million, although it experienced a 13% increase in revenue compared to the same period in the prior year. Playboy’s shares have seen a 17% rise this year, closing at $1.71.
The new headquarters in Miami Beach is projected to create approximately 100 local jobs, aligning with Kohn’s vision for state-of-the-art content studios designed for producing multimedia across digital platforms. Playboy has characterized Miami Beach as “one of the nation’s most dynamic, culturally relevant, and business-friendly cities”.
FAQ Section
Why is Playboy moving to Miami Beach?
Playboy Enterprises is relocating to Miami Beach to benefit from a more business-friendly environment and lower operational costs compared to California.
What are the new plans for Playboy in Miami Beach?
The company plans to establish a new Playboy Club with dining facilities and develop multimedia content studios to support its creative network.
How much has been invested in the new headquarters?
Developer Robert Rivani has invested over $100 million in the Rivani commercial complex that will host Playboy’s new office.
How many jobs are expected to be created by this relocation?
The new headquarters is expected to create approximately 100 local jobs.
When is the full move to Miami expected to be completed?
Playboy anticipates being fully moved into the new Miami office by next year.
Deeper Dive: News & Info About This Topic
- Los Angeles Times
- Wikipedia: Playboy Enterprises
- Union Leader
- Google Search: Playboy Enterprises relocation to Miami
- Miami Herald
- Google Scholar: Playboy Enterprises Miami relocation
- Hoodline
- Encyclopedia Britannica: Playboy
- CBS News
- Google News: Playboy Miami Beach Club
Author: STAFF HERE HOLLYWOOD
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