News Summary
The New York Post Media Group will launch the California Post in 2026, a daily tabloid based in Los Angeles. The paper will offer a Californian perspective on local news, sports, and celebrity culture, inspired by the New York Post. With Nick Papps as editor-in-chief, the California Post aims to fill the gap left by declining local journalism in the state and engage a significant digital audience amid upcoming major events like the 2026 gubernatorial elections and FIFA World Cup.
California – The New York Post Media Group has unveiled plans to expand its operations by launching a new newspaper known as the California Post, set to hit the stands in early 2026. This new daily tabloid will be headquartered in Los Angeles and will take inspiration from the New York Post, featuring similar pun-laden headlines and an emphasis on the ongoing cultural clashes within the state.
The California Post aims to cover a variety of topics that resonate with California residents, including local news, sports, and celebrity gossip, all presented from a distinctly Californian perspective. In a mock-up of the newspaper’s cover, the headline featuring actress Sydney Sweeney reads, “WE DREAM OF JEAN-Y,” echoing the humorous tone characteristic of the New York Post.
Under the leadership of Lachlan Murdoch, the Murdoch family’s media empire is strategically expanding into the California market, recognizing the opportunity for journalism amid significant cultural and political tensions in the state. The decision to establish the California Post aligns with the growing digital readership of the New York Post, with around 90% of its digital audience residing outside New York, particularly in California.
To lead this venture, Nick Papps has been appointed as editor-in-chief. Having previously worked as the weekend editor for The Herald Sun in Australia, Papps brings valuable experience to the new role, which includes overseeing a dedicated staff comprising reporters, editors, and photographers.
The launch is not just timely but strategically aligned with significant upcoming events in California. Notably, the state will host the 2026 gubernatorial elections and several FIFA World Cup matches next year, followed by the Summer Olympics in 2028 in Los Angeles. Keith Poole, editor-in-chief of the New York Post, underscored that California stands at the nexus of entertainment and innovation, marking it as an ideal location for a newspaper that aims to bridge the gap in “common-sense, issue-based journalism.”
California has seen a notable decline in local journalism, with one-third of its newspapers shutting down since 2005, leaving a vacancy that the California Post intends to fill. Analysts view the new tabloid as a potential source to revitalize local news coverage amidst a backdrop of financial instability that has plagued many California newspapers.
The Los Angeles area is particularly strategic for this launch, as it holds the second-largest concentration of digital readers from the New York Post, with approximately 3.5 million unique visitors monthly in the state. To attract an even broader audience, the California Post will operate on a business model that allows free online access, in contrast to traditional subscription-based methods.
Despite the potential for its success, the California Post will face competition from established media outlets such as the Los Angeles Times. As the media landscape continues to evolve, the newly established tabloid intends to engage its audience through a unique style of journalism that combines humor, culture, and critical reporting on significant issues affecting the state.
While the parent company, News Corp, is currently embroiled in a lawsuit initiated by former President Donald Trump concerning The Wall Street Journal, the launch of the California Post reflects a broader vision for engaging and enlightening readers while addressing the pressing need for accessible journalism in California.
Deeper Dive: News & Info About This Topic
- The Guardian: New York Post Expands to California
- Washington Post: California Post Launch
- CNN: New York Post Launches California Newspaper
- Wikipedia: California
- Encyclopedia Britannica: California